Wieden +Kennedy’s 2010 cyberlion-winning (ahem) Nike Chalkbot is back in action at the Tour de France for phase two.

Wieden +Kennedy’s 2010 cyberlion-winning (ahem) Nike Chalkbot is back in action at the Tour de France for phase two.

The W+K team – Adam Heathcott, Chris Hutchinson, Marco Kaye, Marcelino Alvarez,
Ryan Bolls – is over there now, and news from the front is good:

“The 'bot has been running great over the past 48 hours, printing and capturing
close to 1000 messages a day printing 2-3km of road.  Online support has
been fantastic. The Livestrong community absolutely adores the Chalkbot. They
flip out whenever photos get posted to Facebook, and we’ve added about 1500
Twitter followers.  The team has received tweets and messages from Lance
& Levi on Team Radio Shack, Doug Ulman, the Livestrong CEO, actors like
Matthew McConaughey and Zack from Saved By The Bell, other folks like Drew
Carey, Chris Sacca, Ben Harper, and Tony Hsieh of Zappo’s, big time athletes
like Larry Fitzgerald and Kevin Garnett, and even the voice of the Tour, Phil
Liggett…and the quality of the messages we received this year has been
amazing.”

Calling all W2O readers – here’s your chance to
get involved.

http://twitter.com/chalkbot

Hmmm. TWO MARRIAGE PROPOSALS delivered through advertising in
the SAME DAY! (Here's the other one again.)

and/or

http://www.facebook.com/livestrong

TWEET HARD!

Wieden + Kennedy took home three
Grand Prix trophies this week at the Cannes advertising festival, one for Old
Spice in the film category, the other two for Nike in the cyber and integrated
contests.

Nike ‘Chalkbot’ by Wieden +
Kennedy Portland was awarded Cyber Lion Grand Prix in Interactive. The campaign
was acclaimed as a prime
example of two themes that emerged from the best work seen during the judging
process: invisible technology and "real-time" interaction. The
greatest innovations supported "this notion that technology will reach its
peak when you don't even realize it's there," said Jury President Jeff
Benjamin (of Crispin Porter Bogusky). "The stuff that was so innovative
was the stuff that seemed magical. It had technology, but that's not what was
showing." 

The Nike's Livestrong campaign, of which Chalkbot was a part, took home the integrated Grand Prix. The campaign incorporated everything from events, outdoor, online,
web films, and "Chalkbot”. "We saw brilliant work
in every aspect of the campaign – print, broadband, an event and specifically
Chalkbot, that in itself showed true innovation in numerous channels,"
said Jury President Bob Greenberg. "The execution was flawless in every
way shape and form and we voted unanimously." And while
"Chalkbot" has been the most celebrated aspect of the campaign so
far, some jurors found the campaign's most brilliant component to be its
opening gambit — Armstrong's decision to return to the Tour De France in the
name of Livestrong.

"We have
to look at that as part of the advertising," said juror Rob Reilly, CCO of
Crispin, Porter & Bogusky. "That's where integration is going. It's
not just another TV spot. His coming back was a calculated move to start this
campaign. To me, that's the most important part. Chalkbot is an incredible
tool, but the decision to come back in the first place, as a marketing idea, is
brilliant."

The Grand Prix for film at this
year's Cannes Lions International Advertising Festival was awarded to a TV
commercial for Old Spice, "The Man Your Man Could Smell Like", also by
Wieden & Kennedy, Portland.

"It took an old, sleepy brand and woke it up,
and overnight wove its way into popular culture," said jury President Mark
Tutssel, global chief creative officer of Leo Burnett Worldwide. He noted that
the commercial showed "the power of creativity to ignite a sleeping
giant."

We're on a horse!