Welcome to Optimism

Wieden + Kennedy is Campaign’s network of the year 2010

Wieden + Kennedy is Campaign magazine's network of the year 2010.

Network of the Year 2
They say W+K ‘touched a global popular culture nerve in 2010 like no other. Wieden + Kennedy, the one time quirky alternative to the big shops, made its clients Nike and Old Spice the world’s most viral brands this year. The micro-network demonstrated true creative excellence and left bigger, older rivals in the shade.’

In other W+K-related news from Campaign, Nike ‘Write the Future’ was named campaign of the year.

Nike-Write-The-Future
“Only one brand won this year’s FIFA World Cup and that was Nike. This was thanks to a three minute film that mixed fantasy with football to such a degree that it became a global phenomenon and trounced rivals such as adidas in terms of positioning.”

Campaign of the Year 2
Nike also got best poster of the year and 2nd best TV ad of the year. One of our Honda press ads was named best regional press ad of the year and Nike Grid got number 6 in the ‘best poster’ charts while Lurpak ‘Pride’ was number 9. Nike Grid was also number 3 in best digital campaigns.  Old Spice and Nike were numbers 1 and 2 in top 10 virals.

Great results. Big congratulations to all!

new (?) ad agency news aggregator: agencyrecord

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This site agency record is new to me. Which may mean it's been around for ages. Anyway, at the risk of seeming hugely out of touch, I'll draw your attention to it as it seems like it may be useful for anyone working in this business.

Here's how it describes itself:

Agency Record was created out of a necessity. Spend enough time in
advertising and you learn it's always best to keep an eye on everyone
else – creatively and from a business standpoint. We never had one
source for this, one place that just sort of kept an up-to-date record
of the agencies and what they are up to.

So we made one.

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Most
content is syndicated to the site by dynamic crawlers that glean all
the best info from the most relevant sources. Additionally, we crawl
the twitter space, dynamically following the currently most relevant
twitterati in advertising. All this information is broken up into a few
segments – News and Agency.

News is news from all the best sources, syndicated here. Plus our own featured articles now and again.

Agency is the syndicated voices of all the players making the most noise.

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Planned Additions:

Galleries of the best and most current work.
Interviews
Job boards

We hope you enjoy this, share it and use it.

Haven't had much time to explore it yet but it looks interesting. So, here I am sharing it.

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