A date for your diaries: Thursday 20 May at 6pm. Nike’s launch of its World Cup commercial via a webcast on Facebook. This will be the official, global premiere of the full-length 3-minute content before it airs on UK TV.

A date for your diaries: Thursday 20 May at 6pm.  Nike's launch of its World Cup commercial via a webcast on Facebook.  This will be the official, global premiere of the full-length 3-minute content before it airs on UK TV, lead agency W+K Amsterdam, in collaboration with both London and Portland offices.

But to whet your appetite, short clips are being released this week, the first of which went live on Saturday and features our national footballing hero Wayne Rooney as you've never seen him before – and hopefully as you'll never see him again. 

After one wrong pass in a crucial match, we see how his glittering, international career could diminish into life in a trailer park.  You can check out the clip below and then we recommend you put the webcast in your diaries – the World Cup comes around only once every four years and with this ad to kick off the tournament, it's not one to be missed.

And some more new work from the Wieden + Kennedy Portland mothership.

Nike’s new spot 'Human Chain' breaks today in the U.S. and celebrates the intensity,
dynamism and determination that connects athletes in all sports and
motivates them to inspiring performances.

From Lance Armstrong on his bike, to a six-year-old studying martial
arts, movement is the universal language that connects the athlete in
everyone. It’s a language of beauty, drama, tragedy and triumph.

The ad
features Oscar Pistorius, Sergio Aguero, Deron Williams, Maria
Sharapova, Mike Spinner, Quinton “Rampage” Jackson, LaDainian Tomlinson
and Lance Armstrong alongside other athletes as they all connect
in one continuous chain of motion.

Soundtrack is The Hours’ “Ali In the Jungle”. Coincidentally, The Hours played a special gig at the W+K offices here in London a while back.

And this is another new Nike ad from Portland. It's called 'Nightmares never sleep' and casts basketball star Dwyane Wade as a defender's ultimate bad dream. The commercial uses horror movie techniques to convey the defender's fear of the oncoming nightmare that is D-Wade on his way to score.