Welcome to Optimism

The future, in brief

Innovation Strategist Eleanor writes:

Last week, W+K was pleased to be invited to the LS:N Global future trends briefing.  Spent an enjoyable afternoon flashing forwards into the near future, and hoping we'd bump into Doc on a hover-board at some point.  I could give you a 10,000 word essay on cultural shifts and transformational economy, but it's sunny outside and you'd rather be out there than reading this.  So instead, I've condensed all of the future into a magic 140 character formula for success:

Human+: the experience of humanity will be turned up to volume 10 in this next decade, physcailly and socially.  Successful brands must b prescient, sentient and intuitive.

And here's another 140 character recap of all the terms you'll be seeing with greater frequency in the next 6 months in your respective places of work:

Turbulent teens.  Anarconomy.  White hackers.  Transformational dissonance.  Bio-connectivity.  Choice architecture.  Ambient networks.  The Solution Generation.

And lastly, because at W+K we like pretty things as much as long words, below are some pitcutres of things you should play with and projects to learn from:

A World Without Oil by Jane McGonigal.  Multiplayer social game to encourage the collaborative solution finding for a cleaner future.

World Without Oil

Acure Vending Machine, Japan: uses facial recognition software to detect your age + make a healthy drink recommendation.

Acure vending machine

Ikea recipe book: using 'infostethics' to represent all their recipes in typical minimal Scandi style.

Ikea recipe book

 

 

Day 12 of Show Off Your Label

We’re in the second week of Fairtrade Fortnight and there’s been lots of showing off going on. We’ve had people showing off Fairtrade at work, people proclaiming their love using Fairtrade products or simply showing off their lovely cuppas.

Fairtrade images

We’ve got a couple more challenges still to come and each challenge stays open for 7 days, so there's still plenty of time to be a big, massive show off. Today’s challenge is The Big Lie-In. This one's rather good, because you get to be really lazy for a good cause. Here’s Mark Williams from The Fast Show explaining what it’s all about.

And here’s Kim Papworth demonstrating his lie-in skills very nicely.

IMG_9736

Saturday’s challenge is Wobbly Show Off. So dust off those jelly moulds and make a flamboyant fruit jelly. Bompas and Parr are kicking off the challenge with their very own Fairtrade jelly, the somewhat dramatically named, Fruit Salad of Doom.

And the final challenge is Chocolate Moustache. Here’s a little selection of people from the office sporting their very own chocolate moustaches. Very dashing.

  _MG_9901

_MG_9972

IMG_9840

Loading