As part of their grad recruitment campaign Saatchi and Saatchi asked applicants to choose an ad, explain what they like about it, and recreate it in any way they want. One young lady did a very convincing recreation of our Lurpak Kitchen Odyssey spot on a slightly smaller budget than we had for the original.

Nice job, Crystal! Good luck with the application. (Thanks to Paul Silburn at Saatchi's for drawing our attention to this.)

Written by Richard Buchanan – SxSWK despatch:

"Gamification is the use of game play mechanics for non-game applications,  in order to encourage people to adopt the applications. It also strives to encourage users to engage in desired behaviors in connection with the applications. Gamification works by making technology more engaging, and by encouraging desired behaviors, taking advantage of humans"

So how is gamification going to save the world? Well, SXSWi provided a broad set of opinions. Some were evangelical others stated that gamification was an over used term. I was able to attend some of the sxswi sessions upon this new way of engaging and challenging behaviour patterns and it seems that there is truth in both arguments…

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