Welcome to Optimism

married to sport? new spot for ESPN

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Another nice new ESPN spot, this time from our chums at Wieden + Kennedy New York. This continues the ESPN theme 'It's not crazy, it's sports' with a tale of two contrasting dreams of marriage proposal. She dreams of romance and a diamond ring. He dreams of appearing briefly on the jumbotron at the sports ground. "Go, Tigers!"
Hmmm… I wonder how long this marriage will last.

welcome to optimism now available on kindle

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People of the internet, rejoice! Your very own favourite blog about Wieden + Kennedy London (that's this one) is now available on your Kindle eBook device-type thing  via the Amazon store.

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To be honest, it looks a bit crap on the Kindle and it costs £1.99 a month, whereas you can get it for free online. But I thought I would set it up just to see how the system works, rather than to establish a massive new revenue stream for W+K. And subscription does start with a 14-day FREE trial. After which, if your life and personal attractiveness have not been immeasurably enhanced, you can just cancel and return to your humdrum  existence. The choice, reader, is yours.

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