Nice, simple new work for Ivory soap in the U.S. from our chums at W+K Portland.

On Wednesday the Guardian team went on a shoot.

We shot lots and lots of glass.

And via the magic of retouching we made this rather beautiful image.

Which went into this ad, which via the magic of some superb repro looks great in the paper this morning.

Which is to promote the Guardian's exclusive study of the England riots, which starts on Monday and runs for six days.

All shot by the wondeful Jonathan Knowles.