Forget about resolutions, 2012 is all about starts! As part of our Start of Something Different campaign for NESTEA we have been asking fans to tell us what that something different is that they would like to start. Inspired by the responses, we have been working with Jeremyville to bring these starts to life on our NESTEA Facebook page each day throughout January.

Since the beginning of 2012 we’ve attracted over 25’000 new fans to our page; it seems our NESTEA fans really want to start something in 2012…

…and we’d love to keep inspiring them…

…however unusual it may appear…

Tell us what you’d start this year! Facebook.com/NesteaEurope

Last night saw the opening of the #makeitcount exhibition at Nike’s premiere space in Shoreditch, 1948.  The exhibition showcases high profile British athlete portraiture captured for the #makeitcount campaign.

Shot by reportage photographer Adam Hinton, the portraits portray the pure exhaustion experienced during their training and the pain these athletes go through to achieve their goals.  The show features Mo Farah, Mark Cavendish, Harry Main, Jack Wilshere, Loul Deng, Paula Radcliffe,  Perri Shakes-Drayton and Rio Ferdinand.  The opening night included a talk from Adam Hinton and Guy Featherstone, one of our Creative Directors on the project, in which they shared stories of the challenges involved in capturing these short-lived moments.

Beside each large-scale print are each athlete's handwritten personal pledges for how each athlete is going to make it count in 2012.  To accompany the show, guests were invited to make their own pledge and have their photo taken.

The exhibition will run for the next two weeks, so get down there if you can. 

1948, Arches 477 – 478, Bateman's Row, Shoreditch, London, EC2A.