October was breast cancer awareness month and we wanted to do our bit.

So last Thursday we had a charity day to raise some money. We themed the day around the popular advertising-related drama series Mad Men.

The whole agency joined in the fun by wearing their finest Mad Men inspired attire.
Ladies wore their pencil skirts and the gentlemen came to work in their tailored suits.

Through out the day we raised money by putting on different games and activities where you could donate cash to play.We had a best dressed competition, a raffle, a sweet tuck shop where you could buy the very popular chocolate cigarettes and at 17:30 we had our very own Mad Men inspired bar serving Martinis and Bourbon in our library.

Not only did we have loads of fun, we managed to raise £600, which Neil has kindly said will be matched by W+K. Brilliant news!

To share a bit more of our day with you here are some photos….

Meet our Mad Men (and ladies).

Stephanie clutches her pearls 

Finance love to dress up. Marvin won best dressed male. 

Jon and Karla after a quick martini at 11am

Chocolate cigarettes sold like hot cakes!



Article in Creativity about our new initiative: Off-On.

Wieden + Kennedy London is launching Off-On, an in-house initiative to expend less energy in order to do more good. The new effort employs tangible reminders like screen savers and LED displays to encourage staffers to shut down power guzzlers when they're not in use, while showing them where the money saved will ultimately go—to help provide solar power to a children's home in Nairobi, via a partnership with NGO Solar Aid.

Off-On employs a custom-made system created by W+K with engineers from Pell Frischmann that monitors energy use in real time to update W+K staffers on their progress. By reducing our energy consumption by about 10% in a year, we will be able to save enough to provide solar power for four classrooms and a kitchen.

Our ambition is to turn Off-On into free open-source software that can be used by all businesses and schools to reduce their energy consumption and help provide power to people in the developing world.

Check out the Off-On pilot below, launching on Thursday: