W+K London

June 24, 2012

W+K at Cannes – round-up

News

Here's the complete (I think) total of Lions and special awards picked up by the Wieden + Kennedy network at the Cannes festival 2012.

PORTLAND

Agency of the year

Independent agency of the year

Runner-up direct agency of the year

BRANDED CONTENT & ENTERTAINMENT

Coke Polar Bowl – Best Use or Integration of Digital Media, BRONZE

FILM

P&G Best Job – Corporate Image, GOLD

Chrysler Halftime America – Corporate Image, SILVER

Old Spice Motorcycle (PDX + Sao Paulo) – Cosmetics Beauty, BRONZE

Nike I Would Run to You – Clothing, Footwear & Accessories, BRONZE

P&G What I See – Corporate Image, BRONZE

Old Spice Bounce – Viral Film, BRONZE

Coca-Cola Polar Bowl – Interactive Film, BRONZE

FILM CRAFT

P&G Best Job – Best Production Value, GOLD

P&G Best Job – Art Direction, SILVER

P&G Best Job – Direction, SILVER

P&G Best Job – Cinematography, SILVER

Levi's Legacy (Joint Editorial) – Editing, BRONZE

Nike I Would Run To You – Best Use of Music, BRONZE

CYBER

Old Spice Devastating Explosions – Cosmetics, Beauty & Toiletries, BRONZE

Old Spice MANta Claus – Best Digitally Led Integrated Campaigns, BRONZE

Old Spice Mano a Mano en el Bano – Best Digitally Led Integrated Campaigns, BRONZE

Old Spice Devastating Explosions – Best Video, BRONZE

DIRECT

Coca-Cola Polar Bowl – Fast Moving Consumer Goods, GOLD

Nike Back 4 the Future – Digital Response Websites, BRONZE

Coca-Cola Polar Bowl – Social Media & Viral Marketing, BRONZE

RADIO

Old Spice Look – Cosmetics Beauty, GOLD

Old Spice Heart Tokens – Cosmetics Beauty, SILVER

Old Spice Windows Down, Moods Up – Cosmetics Beauty, SILVER

PRESS

Old Spice Action Hero – Cosmetics Beauty, SILVER

Old Spice Rocker – Cosmetics Beauty, SILVER

CREATIVE EFFECTIVENESS

Chrysler Born of Fire, EFFECTIVE

Old Spice Response Campaign, SHORTLIST

MEDIA

Coca-Cola Polar Bowl – Best Use of Screens, SILVER

Old Spice Mano a Mano en el Bano – Best Use of Integrated Media, SHORTLIST

TITANIUM

Old Spice Mano a Mano en el Bano, SILVER

Coca-Cola Polar Bowl, SHORTLIST

NEW YORK

BRANDED CONTENT & ENTERTAINMENT

Jordan The Explosive Game – Best Use or Integration of Experiential Events, BRONZE

FILM

ESPN Shake On It – Publications & Media, SILVER

Jordan Love the Game – Corporate Image, BRONZE

ESPN The Name – Publications & Media, BRONZE

FILM CRAFT

ESPN The Name – Script, BRONZE

OUTDOOR

Jordan Melo Event – Digital Outdoor, SHORTLIST

AMSTERDAM

FILM

Heineken Legendary Making of the Date (Amsterdam) – Short Format Internet Film, SILVER

LONDON

FILM

Lurpak Rainbow – Savory Foods, BRONZE

FILM CRAFT

Lurpak Rainbow – Editing, GOLD

Lurpak Rainbow – Sound Design, GOLD

Nokia Gulp – Animation, BRONZE

CYBER

Kaiser Chiefs – Viral Advertising, SILVER

Kaiser Chiefs – Websites and Microsites, SILVER

Honda Experiment Game – Other Interactive Solutions / Games, BRONZE

PRESS

Honda Cars Lightbulb – Cars, SILVER

Honda Cars Fish – Cars, SILVER

Honda Cars Sweetcorn – Cars, SILVER

June 24, 2012

wieden + kennedy named Cannes agency of the year 2012 – twice!

News

W+K founder Dan Wieden collects his Lion of St Mark award for outstanding contribution to creativity in communications at the Cannes festival.

Some words from our global chief Dave Luhr, who was in Cannes for the advertising awards festival this week:

So last year at Cannes we were awarded Independent Agency of the Year. This year we won the same honor again. That’s big news. But to make things even better, and a bit more confusing, we also won Agency of the Year. So Cannes has both an Independent Agency of the year award and an overall Agency of the Year award – we won both. And we were runner up Direct Agency of the Year. We also won a lot of other awards across a wide range of clients and offices. Proving once again the consistency of our creative product throughout the world.

But even more important than the awards, I can’t tell you how many people came up to us at Cannes and talked about how damn special this agency is. And what a great place it is to work with/for. That’s the award we should be most proud of. So a huge thanks to everyone – in every office – who helped make 2012 yet another strong year for Wieden + Kennedy.

Time to focus on 2013.