Some awesome new work out of the Wieden + Kennedy mothership in Portland over the last few days. First up: a new Chrysler spot featuring Eminem that premiered in the Superbowl yesterday.

Some awesome new work out of the Wieden + Kennedy mothership in Portland over the last few days. First up: a new Chrysler spot featuring Eminem that premiered in the Superbowl yesterday.

In many ways, this spot is a kind of love letter to the city of Detroit—an acknowledgment that the city has experienced tough times, and that it is primed for a comeback. The script, while recognizing the difficulties the city has been through, reflects pride in what Detroit is capable of and emphasizes the greatness this city has in its DNA. Visually, the spot is set up like a driving tour of the city, highlighting its landmarks and its people. W+K felt Eminem was the perfect person to lead us on this tour because he (like Chrysler) is a Detroit native who has experienced huge success, suffered setbacks and returned stronger than ever. The lyrics to “Lose Yourself” are about that very story. So the pairing of Chrysler and Eminem seemed natural.

Advertising Age said: 'Sure, U.S. automakers have previously tried to convince us that "We are all Detroit" before, but not with creative this captivating. And after a few years of a battered economy, most Americans are more inclined to identify with Detroit than with, say, New York or Sin City, both of which are name-checked here. As the spot says, "We're certainly no one's Emerald City." What starts out as a down-on-our-luck tribute to a broken city morphs into a defiant, we're-back rallying cry faced by none other than Eminem, another broken thing out of Detroit who happens to be staging a massive comeback. Tea partiers and labor unions alike will cheer this one, including the tagline: "Imported from Detroit."'

Two new Coke spots also broke in the Superbowl: 

Also this week, Old Spice and Wieden+Kennedy announced 16-year-old Chris Gatewood is the official Old Spice Super Fan, controlling the release of the next Old Spice ad.

And Old Spice's Super Fan released the new :30 spot titled "Scent Vacation" via his social media channels

And finally, here's a new Nike Free commercial that launched on SportsCenter after the Superbowl.

Shay writes:

Today, at last, sees the opening of our very own Hanbury Street chippy.
Right on our doorstep. Primed to pump our arteries full of clogging, deep fat fried goodness.
300 builders, in a small room, must have been hacking away with teaspoons and painting with toothbrushes for 6 months, lord only knows what they’ve been doing.

But in typical hipster pencilled moustachioed east end style, (soz Duncan, and any number of you) the great British tradition of Chip shop puntastic names has been shunned. A tragedy. And a missed opportunity, I feel. But how typical.

In Wales we could savour the hake and chips at a 'A Fish called Rhondda'.
In Brighton we could breathe in the salty air of Codrophenia.
Who can resist treating the wife to 'A Salt N Battered' and nipping in Battersea Cods Home for a large sausage when peckishness takes us?
Even Neil grew up on a diet of deep fried Mars Bars in the Frying Scotsman.
So suffice to say an obvious Oh My Cod would have done us nicely (OMC)

But what do we get? "Poppies".
Nothing to do with anything remotely battered or fishy. A middle class St. Martin’s fashion student pretty dress of a name.
 
So, I propose we think up our own, given the history and culture of the area. Maybe we could get them to change it. Starters for ten, but you can do better.
 
Plaicey Emin
Gillbattered and George
 
Names please. Winner gets a free lunch. (I’ll chuck in a gherkin too.)
 
For the afishcionados “The concept of a "Fish Restaurant" was introduced by Samuel Isaacs (born 1856 in Whitechapel, London;). Isaacs' first restaurant opened in London in 1896 serving "fish & chips, bread & butter and tea for nine pence.”
 
All of this food chat has made me hungry. I’m off to Balti Towers on Brick Lane for a cuzza.
 
Love,

Shay
(Lots of vinegar.)

Many piscine puns later, here are the competition results in full:

1st: JACK THE KIPPER – local, relevant as per brief. From the brain of David Winterbourne.
 
2nd: The KRAYFISH TWINS – OK, in the area. (Miles Niblett.)
 
3rd: THE HANBURY HADDOCK – liked for its simple pureness. (Marvin Samuel.)

If only "Poppies" had consulted W+K before ordering up the signage then there might have been a queue out the door on opening day! Oh, hang on…

David Murray samples sausage, as deep fried at Poppies.

Muzza's sausage verdict: 'Nice light batter but a bit greasy.'