welcome to welcome to optimism
We are delighted to announce that Emma Simmons, who has been here freelancing for a couple of months on Nestea, has decided to join us permanently.
We are delighted to announce that Emma Simmons, who has been here freelancing for a couple of months on Nestea, has decided to join us permanently.
Fairtrade Fortnight 2011 is here and the game Show Off Your Label is up and running. Each day there’s a new challenge to get everyone showing off the Fairtrade label in silly, outrageous and ridiculous ways. There’s some really brilliant prizes up for grabs for the best show offs. Things like, a trip to the Dominican Republic, breakfast for your entire street, or a year’s supply of Ben and Jerry’s. I mean, who could resist a year’s supply of ice cream? Take a look at all the show off challenges here http://tinyurl.com/6lg6cup. Each one stays open for 7 days, so you’ve got loads of time to get showing off.
Blaine Harrison from the Mystery Jets kicked off our banana smile challenge on Monday. We’ve had lots of people flashing their banana smiles, including Zoe Ball and Norman Cook who got in on the banana action.
Tuesday’s challenge was to transform your body into a Fairtrade product. People have been turning themselves into tea bags, chocolate bars, and one rather risqué pineapple, all through the wonders of camera trickery. Stephen Merchant did his own interpretation and went for biscuit eyes.
Yesterday Alistair McGowan (in the guise of Andy Murray) challenged everyone to wave the label in an outrageous place. We’ve had people showing off a banana on a moped, a chocolate bar at the Carling Cup Final and Caroline Lucas even did some label waving in the Houses of Parliament.
Today’s challenge is the Fairtrade bake-off. Check out this video of celebrity baker Lily Vanilli demonstrating the challenge, narrated by the brilliant Dave Lamb (of Come Dine With Me fame).
So get your ingredients out and get baking. And don’t forget that all the other challenges are still open, so flash us a banana smile, Fairtrade body or label wave and be a big, massive, Fairtrade show off.