Look under most YouTube videos, and you'll see comments.
And while a few may be nice, there is a reason why people refer to YouTube as an "engine of hate".

But today, Wieden + Kennedy Portland's tech posse unveiled an experimental art piece called #commenthaiku. #Commenthaiku grabs sentences out of the comments under your favorite YouTube videos and turns them into haiku. It's 'Satori-made-simple': Try it here.

Hattips to Grant Thomas + Nilesh Ashra (backend), Josh Perez + Steven Skoczen (frontend), Josh Boston (design), AND – as with most interactive things – the heap of other people who helped hammer it into shape and make it fun – and had to train a computer on what makes for a decent poem. Seriously. But you be the judge!

#commenthaiku joins W+K'er Jarod Higgins's recent "Ode to the Underbelly" (a book of poems handbuilt from YouTube comments) in the W+K fight to turn hate into art! And of course, there was that Honda campaign we did about the power of hate being used for good…

Give #commenthaiku a try!

Nike’s co-founder Bill Bowerman famously said ‘if you have a body, you’re an athlete’. It is this mantra that still lies at the heart of the Nike brand and is brought to life in the ‘Greatness Anywhere’ work that launched globally over the weekend.

At a moment when all of the world’s eyes are on a select number of elite athletes, in a small corner of the world, Nike is shining the spotlight on all athletes, wherever they are.  

In a film created by W+K Portland, Nike calls on all athletes to find their greatness. Dispelling the perception that greatness is reserved for the chosen few, Nike reminds us that greatness is in all of us, it’s just a matter of trying.

Our friends from Portland had the hard task of travelling the globe, finding greatness in Londons across the world, including South Africa, London Towers in Shanghai and Little London, Jamaica. Tough work.

Here's the main film: