Friends, people of the internet, co-workers, lovers, former lovers, random people who have come to this site by mistake, it is with great pride and excitement
that we introduce the technological and pectoral breakthrough that is
Old Spice Muscle Music, featuring Terry Crews, muscle-laden star of The Expendendables II. Never has so much stupidity and technological
breakthrough been combined into one thingy. It's the first ever fully
interactive and sharable music video/player on Vimeo (or YouTube for
that matter).

A lot of people in the W+K Portland office worked really hard on this. Well done, them. Please take a
minute to enjoy its funny stupidness and then feel free to send
it to everyone you know on the internet so they can enjoy its funny
stupidness.

Try it here: http://vimeo.com/47875656

Meanwhile, Terry Crews is answering questions on Reddit.

Handy keyboard guide for the Muscle Music player:

I noticed in last week's Campaign magazine that Jeremy Bullmore neatly summarises the 'micro-network' proposition. Since this is the model represented by us at W+K, I thought I would take the liberty of reproducing his remarks here for the benefit of anyone wondering the same thing as his correspondent.

Q: Can a micro-network of half-a-dozen offices really handle a
global account, Jeremy? And, if so, why am I as a client paying for an
agency with more than 150 offices?

A: I hadn't realised that agencies these days based their fees on the
number of offices they have around the world. Since the very beginning,
agency remuneration systems have been bizarre, so I can quite see the
attraction of an office-based tariff. At least you can count offices,
which is more than you can say for value delivered. But I do wonder if
you've got this entirely right?

If your global account is a single brand account, which primarily
requires a single, strong, brand-defining presentation rather than a lot
of local-nuance translations, adaptations, modifications and
exceptions; and if your brand share and competition are more or less the
same in all your markets; then I can see no reason why you shouldn't be
just as well-served by a micro-network – or even a single unit, come to
that. Your own people on the ground, if you have them, should be able
to look after everything else.

And if you go from an agency with 150 offices to an agency with just one, it presumably should be quite amazingly cheap?

While I would hesitate to describe Wieden + Kennedy as 'amazingly cheap', I can confirm that there are economies of scale available for clients who don't need or want an agency to service their outposts on a market-by-market basis, and we do this succesfully for clients including Nike, Coca-Cola, Levi's and Lurpak. And there is an additional benefit, which delivers further value for money: it's easier to maintain a consistently high standard of quality of work in a micro-network than it is when spread across 150 offices.

OK, sales pitch over. Back to what you probably came here for: more cute pictures of cats pushing trolleys...