Welcome to Optimism

Not on our watch, pussies!

Megalomaniac thumbcat Bertrum is back and he's got a plan. 
A big, evil plan to steal our Cravendale milk: he's brainwashing innocent milkmen to work as his milk-pilfering henchmen. Yes! 
But we're on to his scheme, and Cravendale has a message for Betrum and his gang: 
NOT ON OUR WATCH, PUSSIES.
The new campaign broke on TV this evening.
You can also follow Bertrum on Facebook and Twitter.
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And your cat can join his thumbcat army.
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They’re back. And this time they’ve brought their thumbs. Again.

Batten down the cat flaps and keep a close eye on your Cravendale, because the cats with thumbs are back! Remember them?

We’ve uncovered alarming new evidence that shows their leader, Bertrum, is actively recruiting and coughing up fur balls of propaganda all over the internet.

The full extent of Bertrum’s plan will be exposed this Saturday night – you can join Cravendale on Twitter or Facebook to discuss the broadcast, and share your ideas for keeping pesky kitties at bay. We hear a ball of wool is a most effective method of distraction. Or you may prefer to keep tabs on Bertrum via his Facebook page and Twitter feed.

And remember: the cuter they are, the less they can be be trusted.

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