Today is special: we are raising awareness for Breast Cancer Research. We’ve glammed up the office and, as is the custom, all staff are expected to be fully clad in pink garb. Some
took this to the extreme, digging out those back of the wardrobe classics…

…and with a £2 minimum fine for pink dodgers, others devised cunning methods to escape payment.

There will be a series of events throughout the day, all helping add to our grand total donation. We have a ‘Guess the Number of Sweets in the Jar’ game featuring pink Shrimps, kindly donated by local confectioner Suck & Chew. The correct guess will win the lot so the pressure was on.

We also hosted a Great W+K Bake Off featuring the agency's finest culinary talent. The variety was extensive with some impressive creations on show. Must mention Kirsten’s amazing stiletto cupcakes. The judges were hard-pressed to choose their winner, but unanimously voted to crown Sammy King, our cheeky Digital Strategist, ‘King of Cakes’. The cakes will be up for general sale with proceeds going to the charity.

Later this evening we will sell pink cocktails using vodka given to us by client Finlandia and, as the booze flows, we hope that those with tight purses may be more inclined to cough up. All the money will go to Breast Cancer Research, a noble cause and one close to our hearts.

Stay classy, East London.

Today we enjoyed an all-too-fleeting visit from Heloise and Andrea, our lovely PR gurus from W+K Amsterdam. They are in town on a special 007 mission for our clients at Heineken, hosting journalists at a green carpet event for a sponsor's premiere of Skyfall. They managed to sneak away from Daniel Craig for long enough to lunch with us and to say hi to all the friendly faces they know here at Hanbury Street. The team colour co-ordination was purely by chance: