new work for Nike from some 9 year olds
That headline may not surprise everyone. I know some of our readers think most of our work is done by 9 year olds, but in fact many of our creative department are actually over 12.
We often receive unsolicited Nike ideas. Usually we don't even look at them for legal reasons, but I thought this one was worth sharing (with the permission of its creators).
Here's their pitch:
We are three school boys aged 9 years old in Year 5 at Sheen Mount Primary School.
We have been working on a Nike advert idea for at least a month now
and the reason we are sending this to you is because we think this idea
is brilliant. So do all our friends. The idea is that the ball changes
when it goes through different sports and
shows all different things that Nike make. The camera is focused on the
player closest to the ball and the ball. We have attached some drawings
of the scenes.
and the reason we are sending this to you is because we think this idea
is brilliant. So do all our friends. The idea is that the ball changes
when it goes through different sports and
shows all different things that Nike make. The camera is focused on the
player closest to the ball and the ball. We have attached some drawings
of the scenes.
We think its brilliant because it has lots of different Nike sports
in it (we have checked that they are) unlike the other
adverts that focus on one sport. And the advert is very catchy. The
zooming in and slow motion effects make the person who is watching
it want to buy Nike.
in it (we have checked that they are) unlike the other
adverts that focus on one sport. And the advert is very catchy. The
zooming in and slow motion effects make the person who is watching
it want to buy Nike.
We hope you like this idea and hopefully it will eventually go on TV.
We know you have lots to do but please can you reply asap!
Best wishes
Max, Cameron and Joseph.
I think this is a pretty good effort from the lads. In fact, it reminds me in places of this old classic:
But when I suggested this to Max, Cameron and Joseph, they replied:
We do like the Nike ad from ten years ago but we think ours is even
better because it follows the ball all the way through and because it
is shorter we could put it on TV! I think they may well have the hard-nosed attitude it takes to succeed in this business.
better because it follows the ball all the way through and because it
is shorter we could put it on TV! I think they may well have the hard-nosed attitude it takes to succeed in this business.
