a family Christmas
Christmas is fast approaching, and for everyone behind the scenes at Tesco and our own W+K Tesco team, we’re excited. We're thrilled to say that our new Christmas ad will at last be hitting the nation’s screens tonight, launching with a suitable bang the new campaign we’ve been working hard on together for so long. The 60" film airs tonight, but you can see the full 90" version right here, right now:
With this campaign, Tesco want to invite viewers to celebrate the enduring brilliance of Christmas. Forget Scrooge and those picture-perfect Christmases you so often see on TV – we want the real stuff. We want the good stuff, the silly stuff, the rough-around-the-edges stuff. The tinsel strewn memories lodged in all our heads just waiting to be unleashed. We want Christmas in all its glory: dancing in paper hats whilst doing the washing up, wrestling with wrapping paper and playing football in the snow.
Christmas isn't about the stuff we have, it's about the spirit we enter into, the memories we make and the ones we carry with us, year after year. Together, wanted to show that when we embrace it and really go for it, there's nothing better than Christmas.
This is a campaign particularly close to our hearts. Inspired by true Christmas stories of staff, friends and families, our film sums up everything Christmas means to all of us and we hope you'll see a little bit of your own Christmases in it too.
You can read more about the campaign on Tesco’s blog: https://www.tescoplc.com/talkingshop
There's much more to come from us all as the season draws closer, so get that wine mulling and stay tuned.
