Easter. It's the biggie after Christmas, right? When we can briefly return to those self indulgent days of feasting and family fun. Just for a long weekend at least. All with the added bonus of chocolate – mostly egg­shaped and with plenty to go around.

We've worked with Google's Street View to ensure the Tesco Easter bunny pays us all a visit this year; so wherever you find yourself this Easter, there will be festive eggs aplomb. Literally tens of thousands of them.

Yes, it's an online treasure hunt. #FindTheEggs is live!

The interaction works like this:

* Get hooked up here on your phone or computer

* Your location is then detected – by GPS or tapping in your post code

* You navigate your way through your local streets, hunting down the virtual eggs on screen

* And when you've sought out three, you're a winner!

* Then you can redeem your chocolate prize from Tesco

And if you spy one for the 50 golden eggs? Well you'll be saying hello to a Samsung Galaxy Tab 2 this Easter.

The Easter bunny may need a helping hand so, to share the fun around, you can plant eggs for friends and family to find. And share the free chocolate as you go…

Happy hunting!

Welcome to Optimism comes to you today from sunny
Krakow. (Living the dream, etc.)

View from my hotel room window this morning.

Unfortunately Campaign's circulation has yet to
penetrate Krakow but, as the publication's much anticipated School Report hits
doormats around London Advertland, we hear word of good news from W+K HQ. 

Yes, we scored a respectable eight out of nine. (“Excellent.”)

If we're honest, we're a little disappointed. Not
at the ranking, but at the change in format. Because the really
compelling part of the School Report, the bit which has made us giggle since it
was introduced a few years ago, was seeing how the agencies’ assessment of
their own performance compared to the estimation of Campaign. This worked
neatly as a public indicator of Advertland hubris, self-delusion and spin: it
was always interesting to see how agencies would characterise a year of carnage
and disaster as ‘eventful’. Now that Campaign comes in a smaller size, the self-assessment presumably had to be dropped.

This year, W+K scored ourselves lower than did
Campaign.  False modesty? Perhaps. We gave
ourselves seven out of nine. In old money that's probably a ‘B’. Whilst 2012 was
a good year for W+K London, we would categorise it as one which mostly,
hopefully, set us up for future greatness.

We did some excellent work across a variety of
business.

We bolstered our client list with some new
accounts full of promise for creative opportunity.

In particular, we won one of the major pitches of
the year when we landed the Tesco business.

And we hired some great new talent.

If we received an actual school report it might
say: Wieden + Kennedy has worked hard
this year and has shown us flashes of brilliance. The effort paid off with an excellent result on the all-important Tesco exam. W+K have a tendency to be
scruffy and cheeky that sometimes holds them back. They could do better across
more subjects if they really apply themselves in the year to come.

Here’s what Campaign actually said of our 2012
performance:

We'll graciously
accept the generous score of eight from Campaign. Stay tuned as we try to
turn our own B into an A* rating in time for next year's report. We’ve had a strong
start already in 2013 – with good work on Tesco, Lurpak and Three. We’ll be
working hard to keep up that momentum. That's all from Krakow for now.

Do przodu!