Welcome to Optimism

Nike: ‘My Time is Now’ wins gold at One Show Interactive

Woo hoo! We got a gold for interactive in the One Show awards. Well, our partners Stink Digital did. They entered it.  Nice. Anyway you probably won't have seen all the content, unless you're a football-obsessed teen with loads of disposable time to scour the film. So here are the highlights, in the case study film:

And the full interactive walkthrough, that shows the whole experience from start to finish.

You can also try the experience. It's archived here.

Our friends, and now partners, at D&AD

We live at 16 Hanbury Street. Just down the road, at number 68, you'll find the home of D&AD – the education-led organisation for the creative and design community. Last month they knocked on our door asking for a cup of sugar. We invited them in, put the kettle on and decided to collaborate on promoting their services.

This appointment sees us responsible for repackaging what D&AD stands for, boosting their membership, increasing interest and entries into their next awards scheme and building the D&AD brand around the world.

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We're excited to get under the skin of what the brand is all about and to help as many people as possible fall in love with the organization for all it gives to the creative community, beyond just the awards.

Tim Lindsey, Chief Exec of D&AD, is excited to work with us: "Their smart strategic advice and brilliant creative will help D&AD continue to provide better and better services to our community."

And we're looking forward to discovering more about the formula to winning those black pencils of theirs…

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