Welcome to Optimism

WKFC mid-season report – part one

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When 7.00 pm hits on Wednesday the football lovers at
W+K don their finest Nike equipment and go to war on an artificial rubber
battleground. Well, when I say ‘war’ and ‘battlefield’, I mean a semi-competitive game of five-a-side at Shoreditch High Street Powerleague.

Yes, after an extended period of inactivity,
WKFC are back playing their version of the beautiful game, often described as
‘amateur at best’.

So, after six months 'going at it’ how are
the lads getting on?

Let’s find out:

Alex
‘Taribo’ Best

‘The Grimsby engine’ is as reliable as a Tesco delivery truck. Always gives
100%, even after a 5.00 am finish the previous night. On the receiving end of the
worst ball-to-groin moment of the season, played on. #Lad

Alex ‘Oxlaide’ Stolerman

Despite living like Jamie Redknapp literally next to the pitch he’s always late. He
also always wears proper boots and injures at least three players a game. Having
said that, great tekkers for a player who wears glasses.

Nicholas
‘Ownelka’ Owen

Being a massive Charlton fan Nick wasn’t entirely sure what football was when
he started playing; he’s got to grips with it now, though and is a Wednesday
night mainstay. Has adopted the 'Moon-walking Pony' as a goal celebration.

Matt
‘Owendemwingie’ Owen

Matt’s passion for the game is evident via his hatred of losing. Often locks
himself in the shower room on a Thursday if he’s been on the losing team. His
on-field battles with Oscar Powell (AKA Powell) have been among the highlights this season.

Paulo
‘Chairman’ Salomao

The Brazilian Darren Anderton will run into walls for his team, literally.  Paulo’s self-inflicted injuries have limited
his games this season, but when he’s on form he brings pace, power and a
bittersweet relationship with QPR to the table.

Paul
‘Razor’ Walsh
The self-proclaimed ‘hard man of I.T.’, Walshy
takes no prisoners. Never bucks a challenge and loves giving the hairdryer
treatment to his teammates. Often has a pre-match Carling to get in the mood.

Parts two and three coming soon; stay tuned
soccer fans.

WKFC
are looking for an 11-a-side game or two this Summer, if your agency is
interested please get in touch: [email protected]

Using technology for good

It's always inspiring to see the things our infinitely creative Wieden + Kennedy bunch make in their spare time, especially when those things involve using the powers of techology for good and making the world a little bit better.

That's exactly what Luke Tipping (our Senior Interactive Creative and resident polymath) has done by creating See Your Folks. And he did it all in under 24 hours, admittedly with the help of a few equally industrious friends.

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The site communicates one simple message to users: how many more chances will you have to see your parents before they are expected to die?

Based on the World Health Organisation's data for life expectancy (which varies significantly depending on a person's geographic location and their sex), See Your Folks estimates the remaining number of opportunities for spending time together. Luke isn't on a mission to make everyone cry, we promise – the site is just a subtle reminder of our mortality, viewing the awareness of death's inevitability from an emotionally empowering and beneficial perspective. 

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Luke says: “Sometimes we’re so busy growing up we forget that our parents are growing old. See Your Folks is a gentle reminder to make the most of our parents because they won’t be here forever. Increasing awareness of death can help us to make the most of our lives. The right kind of reminders can help us to focus on what matters, and perhaps make us better people.”

Have a go and then go see your folks, folks. 

www.seeyourfolks.com

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