Welcome to Optimism

the girl who wrote a love letter about Honda Cog visits W+K

Regular readers may remember the charming letter we received a little while ago from a young girl who loves our Honda 'Cog' commercial.

Letter

So, as requested, Melissa visited the agency today to get a look around at what we do here.
This is Melissa:

Melissa

I think Melissa enjoyed her visit: she says she wants to be a copywriter when she's a little older. And here she is with MD Neil (that's me) taking a look at our new Honda 'Hands' ad, which references Cog.

Neil and melissa

Melissa said she thought 'Hands' was very good. But I think 'Cog' is still her favourite.

The season of drumsticks, wings and perfect grill marks

First, we launched Tesco's new Love Every Mouthful campaign with a 60" spot celebrating its passion for food and commitment to bringing customers the very best of fresh British produce.

Then, Tesco paid homage to the beloved British strawberry in the first Love Every Mouthful seasonal ad. Yum.

So now, we bring you a tasty new TV spot (also directed by Daniel Wolfe through Somesuch & Co), highlighting another classic beacon of summer: the smokey, succulent, sizzling barbecued chicken. Tesco has been working hard to build close relationships with its suppliers and bring food closer to home, and now the retailer can proudly say that every single chicken sold on Tesco shelves across the nation comes from British farms. Just like this one

Drumsticks, wings, crispy skin and all, it's one of our favourite reasons to dust off the barbecue every summer. 

 

We also captured the perfect summer pairing of the chicken and the barbecue in a print ad as well. Just look at those grill marks. 

LEM_Chicken_DPS

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