To those in our biz, Thursday is Campaign day, and we like to get stuck in first thing with a cup of coffee or three. This morning, were rather pleased to see our recent Love Every Mouthful work featured in Private View.

This week's creative, Mark Roalfe (chairman and executive creative director, Rainey Kelly Campbell Roalfe/Y&R), rather enjoyed it. Cheers Mark! He even wishes the in-store experience lived up to the ad. Well, we think he'll be pleased to see Tesco's glorious new Watford Extra store, which Retail Week recently featured an interesting analysis of here.  

This week's planner, Chris Whitson (planning partner at VCCP me), weighs in with his opinion too. 

If you missed this week's meteorite shower, we
have a new outer world experience for you with the arrival of SON's latest video.

Founded by W+K creative Katie Harrison and artist Charlotte Freeston, SON explores technology and cultural commentary to
create music promos.

Arts & culture website Art Wednesday said of the pair, “SON Films make conceptual videos for musicians which tend to stray from the norms laid down by the VEVO generation. There’s not much twerkin’ in them, put it that way.” 

Previously, the girls have shot on Vine, locked teenagers
in cupboards and made plants dance. This time, they’ve been looking to the
skies and exploring UFOs and the human desire to believe that there is more
out there. 

This idea is at the heart of their music video for 'Wanderlust' by the band Limbo Kids, which is premiering now on Art Wednesday here.

SON also released a short teaser, which racked up over 1000 views in a few days, cleverly validating
their point that people forever remain hopeful.