School's out for the summer, and its time to kick back and relax. Unless, that is, you want to make sure you are ready for the new season.

In our latest work for Nike and Foot Locker, we turned basketball superstar Kevin Durant into the head of a covert crack team of athletes – The KDI – who have been keeping a close eye on the courts of Europe. Their aim? To inspire kids to get ready for the new season and reward those who have been training when everyone else has been somewhat less active… .

From the heart of their hi-tech KDI control centre, KD and his Foot Locker 'striper' mastermind proceedings.
Out in the field, Perri Shakes-Drayton, Dirk Nowitzki and Marco Belinelli are doing the business. Kids who are ready for the season are rewarded with the latest kicks. They can now start the new season on top of the performance stakes, as well as the style stakes. Bingo.

As for the others, well, the 'gentle' reminder is designed to get them moving.

So, if you've taken your foot off the gas over the summer, you better duck and cover, because the KDI are watching.

A few weeks ago, we gave you a taste of Tesco's new Love Every Mouthful campaign, built on a renewed commitment to bringing its customers the very best of British fresh produce. We created a deliciously summery spot celebrating strawberries and a sizzling ad focused on smoky grilled British chicken, and today we bring you the latest spot in the series, an ode to the juicy British steak. 

Whether you like yours rare or well done, with butter or béarnaise or prefer sirloin to rump, there's nothing better than a perfectly cooked steak. 

All four ads were directed by Daniel Wolfe through Somesuch & Co, and the steak spot is also supported by a print execution that looks something like this.

If you need some tips in the kitchen, Tesco colleague, blogger and butcher Phil Lowe certainly knows his stuff. He even stars in the ad and recently wrote a lovely piece about his experience on the shoot. Visit his blog here for more of Phil's wisdom www.mugofstrongtea.blogspot.co.uk