Welcome to Optimism

Unsigned Union formed to support underrepresented creators

We’ve teamed up with BBH and four other top creative agencies to form a collective that works with, celebrates and supports underrepresented creators. The Unsigned Union will champion emerging artists – from photographers and directors through to animators and illustrators – and provide them with access and opportunities within the advertising world. This will include a year round programme of exhibitions, talks and events, as well as mentorship programmes and support.

Originally launched by BBH in 2018 as Unsigned, the Unsigned Union is an evolution of the agency’s annual showcase, which has brought together some of the most exciting and progressive artists, photographers, filmmakers and illustrators since 2018. Many of the artists discovered to date have gone on to find representation from the likes of Black Sheep Artists, RSA, Trayler and Trayler, East Photographic and Academy Photography, and commercial commissions from brands such as Nike, Chanel and L’Oreal. Artists from the 2020 showcase have had their work featured in publications including Vogue, Dazed, the Guardian, The New Yorker, The New York Times and VICE.

This year’s Unsigned showcase will happen on 25th November and will feature up and coming photographers, directors, animators and illustrators from around the world. It will also be a launchpad for an ambitious phase with Unsigned Union featuring the new partners.

The Unsigned exhibition showcase will happen on Thursday 25th November at BBH’s office in Soho. If you’re interested in attending, please email [email protected].

W+K celebrates BHM

W+K London affinity group United Colours put together a packed schedule to mark Black History Month this year. Kicking off with a jollof rice lunch to celebrate Nigerian Independence Day on Sept 30 and culminating with a special talk and screening with filmmaker Akinola Davies and a Caribbean wrap party at the end of October, with delicious food from Mama. The agency was also host to a Black history library, daily film screenings in the basement and a dedicated daily playlist. Huge thanks to United Colours for pulling such an eclectic programme together!

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