Welcome to Optimism

Sam & Becca, from Creme Eggs to Halls

On this glorious Monday morning, we are very pleased to introduce a new creative team, Sam McCluskey and Becca Pottinger.  

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Having spent nine months doing what they describe as "creative speed dating" on the Watford Ad Course, Sam and Becca landed at Fallon. As things tend to go with speed dating, one thing led to another and before they knew it, they had spent two years working on various accounts with a bit of a dairy-esque theme, like and Cheese Strings and Cadbury's Creme Eggs

Now they're here, they'll be lending their creative magic to Halls. 

A little tidbit for you: Becca once worked on Britain's Got Talent, where she found herself having to wrangle a David Bowie impersonator with a live owl away from children. Which naturally led her to a career advertising. Sam has no owl-reltaed stories (as far as we know), but for some reason, he never cut his hair whilst working at Fallon. No word on whether his plans for W+K involve a full-on ZZ Top look yet, but watch this space. 

Sell your pursuit not your product

When our planners aren't planning, they're doing. And Collyn Ahart, one of our senior planners, does an awful lot (like squeezing a quick bike race or two across France into her weekends).

She recently shared some strategic knowldedge on behalf of Do Lectures in Wales and gave a talk about how brands identify cultural and social roles and opportunities. Do Lectures recorded the whole thing and put it online for everyone to enjoy. Here it is.

 

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