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pie-off

Pieandchips

The annual pre-Thanksgiving wieden + kennedy ‘pie-off’, as reported by Adfreak, was as pleasantly acrimonious this year as ever, with e-mail intimations that Wieden’s New York staffers "should have a lock on cheesecakes" and could easily cheat by submitting one of several hundred store-baked pies. There was some suggestion that we in London should have walked it, given our winning form in every other awards show this year. But we didn’t get around to actually baking a pie, which put us at something of a disadvantage.

Categories included berry/fruit, creme/meringue, chocolate, "straight-up apple", and pumpkin/nut. "There are no rules," said one of the judges, who needed to remain anonymous. The winner was Dan Kent from Portland’s IT department, who won the Grand Prize for his apple pie entry.

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