This morning we held a preview event at the Hospital in Covent Garden for our new Honda campaign, the Impossible Dream. The campaign is led by an epic 2 minute film that celebrates Honda’s unique spirit. The film follows a man who lip-synchs the Andy Williams classic ‘The Impossible Dream’, while driving a succession of Honda vehicles from the last 50 years. Each of these vehicles, from the very first 1958 Super Cub to the 1965 F1 Grand Prix winning car, to the 225 bhp Honda Formula 4-stroke powerboat is the product of the impossible dreams of Honda’s engineers.

The two minute spot will be supported by 10 second spots, press ads, a booklet explaining the dream behind each product, and a website explaining more of the story.

The ad breaks on December 2nd, and when it does we’ll post it on our main site https://wklondon.com.

Here are some more pics from the screening.

Ian Armstrong of Honda:

Our P lanning Director, Stuart:

Our Creative Director, Tony , presenting the ad:

The audience:

Simon, the star of the commercial:

Last night was that evening of glittering stars – the Campaign A-List party. Unfortunately it was a bit dark for my camera phone, as you can see.

But I assure you that the great and the glamorous were out in force. The A-List is an elite cadre of the 540-odd most prominent people in the UK’s ad business. Now, given the size of the industry (not big) that sounds like quite a large number for an elite cadre but, shallow folk that we are, we wouldn’t want to be missed off the list. The champagne flowed, backs were slapped and everyone caught up with the friends and rivals they hadn’t seen since the last A-List party.

Things you’re least likely to hear someone say at this do:

‘How’s it going? Actually, we’ve had a shit year at our agency. We’ve lost loads of business, the work’s poor and we’re all at each other’s throats.’

‘Busy? No, I’ve not had much on recently. Been a bit boring really.’

It’s a confidence game, and there’s plenty of that on display.