Welcome to Optimism

WK Side – Week 4

We:

– Ben T gets headaches from the smell of cheap ham.
– Sophie has lost an earring.
– Ben E thinks the edit room feels like going on a bus.
– Barbara turned down a chefs bread roll advances.
– Sophie tried Sushi for the first time and was suitably impressed.
– Ben E can do a good cow impression.
– Barbara is having a party.
– Ben T is extraordinarily colour co-ordinated clothes.

We’ve been to:

– The 24th floor of a tower block.
– A farm.
– A sushi store.
– A posh hotel.
– A falafel stand.
– Through an x-ray machine.
– A Dan Flavin exhibition.
– The edit suite with no windows.
– A pie shop.

Oink

We’re going to:

– The pub (Ben T is on a date)

We thought:

– Dan Flavin Retrospective

  Hayward Gallery

Fantastic and beautiful, there’s a great section explaining fluorescence and light refraction. 

Flavin

– Also ‘Backdrop’

  Bloomberg Space

Light installations after Dan Flavin. Also worth a look, check out this installation of washing up bottles.

Bottles

We’ve had:

– A busy week.

Editteam Editteam3

We are:

– A glade plug-in to the ad world.

Nice piece on Wieden + Kennedy in the Guardian

Media_guardian

We seem to be getting a lot of coverage in the Guardian at the moment. Which is nice. Today’s article profiles our creative directors Tony ‘waves his arms around’ Davidson and Kim ‘arms folded’ Papworth and looks at how our work for Honda has evolved and what it’s achieved.

The article says that T&K have a lot in common with Wieden + Kennedy, it and they being ‘fucked-up, back to front, independent, chaotic, talented, mixed-up but lovely.’ That sounds about right to me. Though maybe T&K aren’t always lovely.

Anyway, it’s very flattering to be featured in the Guardian in such positive terms.

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