The Honda Civic ‘Choir’ ad is out in there in some bizarre places in cyberspace. This is one of my favourites:
It says:
‘This is an amazing piece of music and a great performance: first time I watched it I laughed, the second time I pondered. I love this – thanks for introducing me to it.
It is amazing the capacity God has planted into the human heart and within our grasp: we have much to praise Him for and to do so with much greater profundity than the Honda Choir!’
Here’s an extract from a letter written by Simon Day (above), star of our Honda ‘Impossible Dream’ ad.
‘The amazing advert that I had the honour to be in has obviously gone down a storm. It really captures people’s imaginations. Strangers constantly stop me in the street to say it’s the coolest ad they’ve ever seen. I say they’re the coolest I’ve ever driven. My three year old sings ‘de possible dream’ on a daily basis. The first word she spelt with her fridge magnet was HONDA. We’re a seriously branded family.
Which is ironic is you knew my history as an anti-car bore. A radical cyclist when we lived in London…I even wrote an anti-car play. Imagine the teasing since I’ve been the moustachioed face of Honda. "Eco-bore sells out!" Etc, etc. They’re just jealous.’
Cut to: a week ago on the hard shoulder of the M2 on our way to a wedding. Honda man in his best suit, standing by the steaming bonnet of the rusty Volvo. My wife on the phone to the RAC, my child yelling in the back…Finally the Knights of the Road arrive and patch us up.
"Should get you to london but I’d take a taxi home if I were you! Hang on, I’ve seen you on the box. Aren’t you in that Honda ad?" I blush – a mixture of pride and shame. "You want to write to them, mate. See if they’ll give you one of them new Civics. They’re incredible. You shouldn’t be seen driving this heap of crap. Great advert. You were like James Bond." Off they drove. And off we limped – in the slow lane.’
I think Honda may just be minded to get him a Civic.