Welcome to Optimism

new faces

Fabandida

Above are Fab and Ida, who first came to our attention when they stuck life-size photos of themselves pressed up against the outside of our windows to show how keen they were to get in.

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A few months later, we’ve offered them jobs and they’re moving to the UK on a permanent basis.

Here are the stories of their lives. So far:

Fabian Berglund

Born and raised in Sweden so naturally I love skiing in the winter and playing tennis in the summer. I did a year of Television/Film studies in Sydney a couple of years ago. After working in postproduction on reality shows for a few months I then decided I wanted to get into advertising instead. Graduated from Berghs School of Communication in Stockholm last summer and moved to London in August. I like it here but it’s always tough being compared with great success exports such as ABBA, IKEA and Swedish meatballs.

Ida Gronblom

The eldest daughter of the Finnish Pizza King with no intention of inheriting the throne. A bachelor degree in design brought me to Sweden working as a designer for Hennes & Mauritz where I stayed for over three years. A great experience that finally made me realize what I really wanted to do: to become an art director. So I went back to school. Since I look young and unmarried it was ok.  After two years of advertising school I came to the conclusion that Sweden’s not the best place on earth (who cares about fresh air and blond wood anyway!) so I decided to move to London instead. Somehow I seem a lot taller here, which is nice 🙂

Also new in the creative department,  Frank Ginger, who just joined from Fallon. His partner Sam Heath was featured on here a few days back.

Frank

Rebecca

And this is Rebecca Tickle,  who joined us today from TBWA to be account director on Honda.

BTAA Hat-trick

Awards

Julia, Chris and Sean (above) at the British Television Awards last night, celebrating.

Which is fair enough. Wieden + Kennedy London won Best TV Commercial of the Year for the third consecutive year. Our Impossible Dream ad for Honda followed in the footsteps of ‘Grrr’ in 2004 and ‘Cog’ in 2003. This is an awesome, historic achievement. Probably on par with walking on the moon, being first to climb Everest or circumnavigate the globe. Something like that.

John O’Keefe of BBH, Chairman of the Judges, said, ‘Let’s hope the winners inspire us…to be a little more adventurous in 2006 than perhaps we were in 2005. That’s my dream anyway and, over recent years, I’ve come to believe in the power of dreams.’

We also collected three golds for Impossible Dream, a silver for Honda ‘choir’ in the cars category, a silver for Honda ‘dreams’ in the corporate category and a bronze for Honda in the ‘best series’ category.

Arrows

Some awards, last night.

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‘And another thing…’ Tony and Ben.

Ladies

The Ladies: Anna, Emma and Goughy.

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