This week has been all about turn around. We’ve been tying the finishing knots on a couple of projects whilst planning and organizing our next master plan. Our new brief has two parts; one theory and the other emotive, so we’re scheduling our tactics for the next few weeks. We got to make two short films that address cultural and technological changes in 2006, whilst impressing Russell Davies with things he didn’t know.

Apart from that; we’ve done a bit of tidying, been given a painting project, had a go at M­­ensa puzzles, tried to define the differences between S/M/L, named a building and discussed a window project.

Following on from Sumiko’s fascinating presentation on Thursday evening we all swiftly came to the conclusion that the key to world domination is really rather quite simple. In fact it’s only one word with one syllable. If this was a game of charades I would go for the simple route of ‘sounds like a’ ….

                                     …. That’s right – HYPE.

If we are gonna make stuff people want, we’ll make 10 and only give them to cool people. You’ve all heard of ‘supply and demand’. Well, this is the total opposite. It’s called ‘Demand but we only have 3 left and they’re all on eBay’. You need this.

Topics this week:

Kuryu                                                              emo rock

medium is the best                                         myspace                                

myspace wierdos                                           maslow’s hierarchy of needs             

hot tip for National                                           pipe cleaners can be beautiful           

the Mighty Boosh                                            could you abort? 

let’s start a total brand like Bathing Ape          let’s move to

Japan

skinny vs. curvy                                              baby names

Ben’s moving house                                       Barb making video for Ish’s 90^th 

is it a sore throat or flu?                                  chorizo+patatas bravas pie

Israel and Palestine                                        bird flu

it’s almost summer/no it’s not                         how to cook a dinner under 2 pounds cockroaches and their removal                       runner’s high

where we were during sept 11                       anxiety

ex’s                                                                  eating chocolate koalas

WKSIDE are yet to be christened                  the man who put his phone number in a catalogue and got invited by 10,000 people to dinner

We have a question for everyone with a pair of running shoes and the time to use them…

When you are running around

London

Please post on our comments.

This is Sumiko Sato, creative director of Wieden + Kennedy Tokyo. She was in town visiting us yesterday and gave us a presentation on Tokyo trends and culture – everything from otaku to customization, to Bape, to graffiti, to Harajuku street fashion. Interesting to hear about the differences and similarites between London and Tokyo. Plus she brought mad Japanese snacks, mainly in the shape of little cute creatures whose heads you can bite off. Nice.