An online game has been created by an outfit called truth or double dare. You play the ‘young guns’ of advertising (such as wieden + kennedy) and do battle against the old guard of the big holding companies – WPP, Publicis, etc, by throwing PCs and things at them. The holding companies are all wee men in grey suits. The young guns are casually dressed. W+K gets a dodgy red hoody. You can find the game here.

The game is fun and aims to make a point about the inability of old school agencies to adapt to new channels and new competition. The only problem, from a ‘young gun POV’, is that both times I played it, the young guns were ultimately crushed by the sheer numbers of the old guard. Bad omen?

I’m a member of screen select, the online DVD rental thing. They’ve just launched a new short films section on the website, where you can download and watch shorts, free. Interesting to find among those short films our Honda ‘Cog’ ad. Put up there without permission from us, or Honda, or the music rights holders. The ad wants to be free!

Interesting to see in the user comments that people are still debating whether we did it for real.