Welcome to Optimism

tai chi

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This is a picture of the Wieden + Kennedy senior team from round the world, currently gathered in Hangzhou, China for our almost annual management off-site get-together business review and planning session. It may look from this picture as though our team is planning to create a chain of asian restaurants staffed by ageing, ridiculously garbed men. But in fact, out here in the Chinese hinterland, we are training to become Tai Chi masters.
After a few years of this we will be able to increase market share for our clients simply by concentrating the power of our Chi. In this, we have been coached by Grand Master Ms Chen, who has won three gold medals in various martial arts styles.

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WK Side – Week 13

We’ve been writing lots
this week so today it’s a blog of pictures…

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After 10
gruelling 2 hour driving lessons the time finally arrived
to put my skills to the
test. The test instructor who I called Patrick
(turned out his name was actually
Trevor) was a sound judge
of driving ability leaving me fully licensed
and ready to roll.
Tuesday was a glorious day indeed.

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We went to the Pixar
exhibition at the Science Museum, it was brilliant, the 3D zoetrope is the
highlight, but its also refreshing to see so many beautiful hand drawn
sketches. No matter how impressive the computer animations may be, they still
used paper and pencil first


Barbs bought our very own
WK Side personal organiser.

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Working hard as always…

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