W+K London

October 26, 2016

Paddy x 100

Culture

Why would you draw your partner 100 times? W+K art director Mark’s answer is simple: Because he’s there. Beside me. Every day. All the time. And so Mark set himself the goal of drawing his copywriter life partner Paddy every day for 100 days.

A 100 Days Project, for those who don’t know, is a simple project that requires you to do something creative every day for 100 days. For Mark it was a way to practice drawing every day and a personal challenge to see how many different illustrative styles he could (attempt to) master.

Now that the project is complete Mark and his muse Paddy have put each one on display in it’s own individual iPhone on the Wieden+Kennedy staircase where you can place little red heart stickers next to your favourite. It’s like Instagram, but on a backstairs in East London.

Can’t make it to the Wieden+Kennedy staircase? Worry not, you can see all 100 Paddys here.

October 24, 2016

W+K Design London x GDFS

This weekend W+K designers Freddy, Kelly and Simon headed up to Glasgow to host a workshop and talk as part of the Graphic Design Festival Scotland.

The workshop involved 24 different participants ranging from design students to working professionals looking to embrace the W+K ethos of ‘failing hard’.

Over the two days the team showcased a rapid, fear-free way of thinking and demonstrate how failing can push your work into untried media and unexpected outcomes. The guys experimented, failed hard and together resolved 30 different impossible tasks.

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The weekend was topped off with a series of talks from all those studios participating in the workshops. The ambition of W+K Designers’ talk was to do two things: shine light on some of the most commonly asked questions about the role of a designer at W+K and showcase some of the madness that arises from W+K London.