Here’s a new commercial produced by Wieden + Kennedy New York to support ESPN’s World Cup coverage. The campaign features a number of spots that celebrate the power of football to bring the world together with music by U2 and v/o by members of the band.

This post celebrates the fact that I’ve just learned (thanks to Gav from IT) how to insert YouTube clips into the blog.

Months of work and mega budgets on Honda but what did we actually win a pencil for at D&AD? The agency Christmas card – bin bags printed to look like Christmas puddings, so that when you filled them and put out your christmas rubbish it would bring a bit of festivity to the street. The idea was created by our first team of WK Siders – Tom, Wevs, Orlando and Sarah. We founded WK Side to bring in groups of people from outside the industry and give them a chance to work at an agency. So that they could learn from us and vice versa. It’s fantastic that the first group of Siders, in their 3 months here, managed to come up with an idea that won a pencil – the sort of thing that creative people spend their entire careers chasing, usually unsuccessfully.