Welcome to Optimism

lunch

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We’re not much for power lunching at wieden + kennedy. You’re unlikely to spot us at old school industry hangouts like the Ivy or the the Wolsely. (Maybe this is why we’re sometimes described as ‘low profile’.) We tend to have a quick break at lunch with the objective of getting home at a reasonable time. (Well, reasonable-ish.) But we do eat. And sometimes we even eat out. Lunch today at the excellent Canteen in Spitalfields Market (had the cod and chips) with our new contact from Marketing magazine, the lovely Mel Godsell. I threatened to put her on the blog, so here she is. (Above.) Citizen journalism strikes back!

run london ’06

Runlondon

Sorry mate, I dont go south of the river

How often have you heard that?  And not just from cabbies.  There’s always been a North vs. South London thing. People feel they belong to one or the other.  There’s a friendly rivalry between the two.  And it goes back a long time; after the Great Fire of London (1666) wiped out much of North London, Samuel Pepys wrote:
“Southerners stood around cheeringe grately and toasting marshmallows”

There’s always been healthy competition between the two, and this year’s Run London is going to be a healthy competition based on that healthy competition: North vs. South.

Registration for the race launched yesterday. Having another team to beat should be an increased incentive to get out there. Sign up for your home side, take part in the 10K race and overall average times will decide the ultimate winner. Alright, it’s ridiculously hot at the moment and the very thought of running 10K makes me break out in a sweaty rash, but the race is in cool, autumnal October (the 8th) in Hyde Park so there’s plenty of time to get your lardy arse in training. Sign up quick at Run London.com before the places all go.

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