Welcome to Optimism

McCrudden’s blog

Lebowski_1

Simon McCrudden, top W+K planner, has started a blog. This is it. He’s set himself the challenge of coming up with an idea a day. Not necessarily a good idea, just an idea. But I do like his thought about "a series of concerts (perhaps called ‘As Influenced by’) where bands played a set list of the 10 or so songs that influenced them most (before obviously playing a set of their own songs). Personally, I would love to hear the White Stripes playing The Stooges, Sonic Youth playing Velvet Underground, or Dylan playing Johnny Cash, to name just a few examples."

I’d like to see Nick Cave doing Leonard Cohen. Or Interpol doing Joy Division.

the ladies of Wieden + Kennedy Tokyo

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Trish Adams, MD of our Tokyo office, sent me this great picture of the ladies from WK Tokyo dressed up for an ‘Obon’ celebration. Left to right: Kimi Mitani, Hiromi Shibuya, Kay Takayanagi, Sumiko Sato, Trish Adams, Yuko Hagiwara, Taiyo Tomita, Mako Tomita.This proves that contrary to the impression you might get from our somewhat scruffy London team, W+K can do beautiful and elegant on occasion.

I should probably say at this point that we do have some beautiful and elegant ladies here in London too. And blokes. Beautiful, elegant blokes.

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