Welcome to Optimism

change the world 9 to 5

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Change the World 9 to 5 is a new book from our friends at We Are What We Do that picks up where the bestselling book Change the World for a Fiver left off; with fifty simple everyday actions which we can all do during our working day to change the world. Here’s what they say:

"It’s a simple concept. Change the small things. Encourage your workmates to do likewise. Sit back. Swivel. And watch as not only the quality of office life improves but also the planet’s prospects, the bottom line and – in turn – your boss’s disposition.

Actions in Change the World 9 to 5 include: Remember people’s names; Challenge your business about its ‘lights on at night policy’; Smile when you answer the phone; Ring the IT help desk just to see how they are; Speak rather than email; Play bullshit bingo; Leave work on time at least once a week."

Clearly, everyone at W+K is particularly keen on that last one.

Buu a copy here.

breakfast

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Breakfast at Leon in Spitalfields Market. (L-R: Sam, Guy, Ian).Matt and Neil not in this picture. A chat about what’s happening, how people feel, any suggestions. Topics discussed:

– why do agency meetings have to be so long and rambling?

– could we have a healthier alternative to chocolate biscuits in client meetings?

– can we arrange visits from some more interesting speakers like Chip Kidd?

– we need to be better at recycling office supplies and conserving energy. (Guy volunteered to become W+K eco-warrior.)

– how big can we get and still be good?

Didn’t necessarily solve any of these but we’re thinking about them.

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