Carnival films are producing Tony Marchant’s new series Whistleblowers that will be on air on ITV in September this year. It’s an investigative drama series about a husband and wife who are both lawyers who have become jaded with what they do and the lack of difference they actually make. So they have set up their own firm and ‘do nothing more heroic than tell the truth’ – exposing corruption, searching for justice. Same sort of mission statement as Superman. Each week a new whistleblower arrives with a new case for the couple. (Hence the title.)

Episode 5 is about the drinks industry and how a distiller is deliberately targeting underage drinkers. a couple of scenes in the episode take place in an ad agency – the agency who promotes the alcohol in question. So instead of creating their own office they used w+k  just for the day. (Because obviously our office looks exactly the sort of place in which such evil campaigns might be plotted.)

Daz, Emma, Katherine, Amy & Jessica and Bella were all extras for the day. They only shot 3 scenes – obviously our guys didn’t have to say anything – but were background office people, reacting to what was happening around us. Watch out for them on TV.

A review of this blog from an article at Ryan Kerr Diary.

Wieden Kennedy’s blog “Welcome to Optimism” is a good example of this (type of blog). They keep write-ups of pitches they have done, new work just released, company nights out, late nights at work, new hires, and really show what it’s like to work with this extremely talented group of advertising people. It therefore serves as a recruitment tool but also showcases work to clients and prospects alike. A new prospective client gets an extremely good view of the agency and gains valuable information as to whether this is a team that they want to work with. The question though in these circumstances is whether clients really want to know what it is really like to work inside an agency or whether this is more truth than they can handle. Wieden Kennedy’s growth for the year seems to indicate that this isn’t the case and the rest of the personality of the agency is clear for all to see whilst the industry reads their blog hoping to pick up some tips on how they produce the excellent work they do.

The secret is in the magic beans.