Caught on security camera: renegade revellers sample the Shoreditch House rooftop pool on the night of the W+K summer party. Fully clothed. The crazy fools! Don’t they know the pool is for decoration, not for swimming in? Lifetime ban from swanky clubs, apparently. Oh, the shame of it.
Welcome to Optimism would like to make it clear that we in no way endorse this type of reckless behaviour. And to anyone considering emulating the foolish youngsters above in their apparent combination of stimulant abuse and swimming pools, we say: remember what happened to Brian Jones.
You hear people talking about advertising, mentioning things like big budget shoots in South America with loads of spare time hanging out on the beach. This is clearly a lie! The reality tends to be quite different.
We’ve been on a road trip around the UK meeting Hondamentalists, to make short films about the different sides of Hondamentalism for the Honda website. First Southampton, then Sussex, then Yeovil, after that Swindon…
Welcome to Yeovil
Overnights at the Travel Lodge, breakfast at the Little Chef and service station sandwiches for lunch in the car on our way to the next location.
Ida checking in at the lovely Travel Lodge
It’s tiring being an advertising globetrotter! We saw some weird things and met loads of interesting people
Creatives Ida & Fabian
Account man Ryan
Meet the locals
A grown man on a mini steam tractor
another grown man on a mini steam tractor
and another grown man on a mini steam tractor
The Lindy Hoppers
And some true Hondamentalists.
It’s good to be back sipping frappuccinos in metropolitan London again.
Anyway have a look at the films, featuring:
Simon and Chris with their passion for racing, on lawnmowers.
