Welcome to Optimism

asimo’s impossible dream

Asimo_conducts

Asimo_2

Stories in The Guardian and The Times yesterday about Honda’s Asimo robot debuting as a conductor. He led the Boston Symphony Orchestra in a performance of ‘The Impossible Dream’.

The Guardian said, ‘Asimo wowed the audience and even impressed some of the musicians. "The
movements are still a little stiff, but very humanlike, much more fluid
than I thought," said bassist Larry Hutchinson.’

The Times reported: “It is absolutely thrilling to perform with the Detroit Symphony Orchestra,”
said Asimo, when the performance was over. “This is a magnificent concert
hall.”


The musicians themselves seemed to enjoy the experience. “The nice thing about
this conductor is that it always does the same thing twice,” said one
trumpeter.

Quite gratifying for us that Asimo chose to conduct The Impossible Dream, as it neatly brings together two strands of the work Wieden + Kennedy has developed for Honda UK.

nike live

Nike_live_studio_2

Behind the scenes on set last night, prior to filming.

Nike_live_studio_2_2

Last night saw the
recording of Nike Live: The Cesc Fabregas Show in front of a live studio audience in Wembley.
It’s a one-off TV event celebrating the success of the young Arsenal star. Over 7 months in the making, it was a big number. One of the biggest
projects that Nike UK has ever undertaken, while it was hard work
– in true Nike style – it shows their determination to push for and develop
truly creative, innovative work. The initial idea came from AKQA and has been developed in partnership between them, W+K London, Attention Seekers and, of course, Nike UK. The atmosphere last night was electric – with 600 hundred young arsenal fans hailing Fabregas and Arsene Wenger.

 
From a communications perspective,
this is just the start. We have already created and seeded key pieces of content seeded to
some of the most influential bloggers in football. See below for a couple of sample clips.

We’ll release
further pieces from last night’s live show to drive traffic back to the main
hub so as you can download / watch the show in chapters from the site, which is at http://www.skysports.com/nikelivefabregas/.

 
The full-length show featuring Cesc, Wenger, star guests and, er, Cesc’s mum and dad, will be broadcast on Sky Sports from next week.

Nike_live_crowd

The audience waits for the show to start.

Cesc

Interview with the man himself. Below: a couple of the viral / teaser pieces created by W+K:

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