Good news from Portland: a year after taking the business away from us, Nike has split with Crispin Porter and returned its running and Nike+ assignments to Wieden + Kennedy. It's great to have them back.

Here's a viral film for Ray Bans from agency Cutwater and director "Benzo" Theodore. 3.5 million hits on Youtube.

And here's one for Levi's from agency Cutwater and director "Benzo" Theodore. 3 million hits on Youtube.

Same agency. Same ad. Different clients. Seems to have got loads of attention for both of them.

Does it matter? Should we give up on this 'unique brand voice' thing, and just do cool shit that we sell to lots of clients?