difficult is worth doing
As you may have seen over the weekend, Wieden + Kennedy's new Honda Accord commercial "Jump" has launched in the UK.
The commercial is posted below. For more info see our campaign blog at:
http://difficultisworthdoing.typepad.com/
This is the largest single campaign we have ever created for Honda and has included a major outdoor and print element, as well as the campaign blog, 'making-of' documentary, online AV content, dealer radio and print, a teaser TV campaign, a live ad (on which we collaborated with Channel 4 ) and finally the main TV spot.
All big projects have a tendency to consume you whilst you push to get the work as good as it possibly can be. It is through the skill, passion and determination of the client and agency team that we have achieved this result. The campaign has been a year in the making. Hopefully a testament to the philosophy "Difficult is worth doing."