Drinking your way to paradise? Step next door to the funeral directors and let us make the arrangements for you.
Noticed in Murray Grove, not far from our office.

W+K has had a pretty good conversion record on new business pitches – around 4 wins out of 5 pitches for the last two or three years. But we didn’t win the IKEA pitch last year. How come? Now the story can be told! I came across something the other day that may explain some of the reasons. The following is a record made at the time of a conversation that took place in an internal creative review on the pitch work.

Matt B: Blimey, it’s a bit full on. Or is it just me that thinks lactating tits and a wolf’s-head fanny’s not ok?

Noe: But it’s growling at the dog!

Matt G: I think we’re going to lose the dog, Noe…

Matt B: what about the wolf’s-head fanny? Can we at least tame it down a bit… Say a guinea pig or something?

Noe: A giraffe!

(laughter)

Noe: So we have giraffe…?

Pete: Noe, there’s a kids’ play area at IKEA. Not sure we want them pointing at giraffe’s-head fannies…

Noe: Do you think we’re going to water it down too much?

Ben: She’s still a naked amputee with a pillow-head mask and a sex toy. I think we’ll be alright….

 We pitched the idea to the client, wolf’s head fanny sporran-type thing and all. (See images above.) We didn’t win the business.

On difficult days, conversations like the above remind serve to us that, ridiculous though this business is, and hard work though it can be, it’s a lot more fun than, say, working on a north sea trawler.