Welcome to Optimism

honda spotting

Honda spotting title

Honda spotting

Our latest Honda TV and print campaign, designed to promote visits to Honda dealers, breaks in the UK today.

Created by Mark McCall and Richard Dorey, ‘Honda Spotting’ has been launched to let people know that there are currently great offers in Honda dealerships. 

Produced by Bermuda Shorts and directed by Ranko Andjelic, the TV ads feature a series of sporadic images and illustrated objects, interjected with a flashing illustrated Honda Civic. 

Watch the commercial and see how many Honda Civics you can spot!

brilliant

The sun

A totally classic Sun front page today. I know they are a competitor to our esteemed client The Guardian but kudos to them for finding a way to put a smile on people's faces in the way they report the latest round of tidings of financial doom. The 5-4-3-2-1 touch is lovely and 'Thundersplurge is go' is the icing on the cake.
It is entirely possible that the population of Britain will never again be able to see Alistair Darling without visualising him as a Thunderbirds puppet.

Loading