good ideas from jenny
I don't blog about Jenny Owen for weeks and then she pops up twice in 24 hours. Our yoof guru is involved with an upcoming event, Good Ideas Salon London.
On the 30th January 2009, PSFK is curating a collection of
forward-focused innovators and thought leaders to discuss ideas in the
fields of arts & culture, collaboration, design, digital,
marketing, mobile and stuff.
This will include the Good Ideas & Youth
panel discussion. Moderated by Piers Fawkes (PSFK), Paul Graham
(Anomaly UK), Terry Guy (Monorex/Secret Wars), and Jenny Owen (Ruby
Pseudo) will discuss important trends in youth culture and how
companies and organizations can create authentic, respectful
relationships with young people.
Simon Pestridge of Nike says of Jenny:
'It
has always been important to put the consumer at the forefront of your
thinking. In today's ever changing world, it is more important than
ever. What Ruby and her network offer is an unfiltered, honest and real
view of how kids are interacting with your brand – real time. If you
are of a weak disposition, don't like the truth or can't cope without
one way mirror focus groups then stay away from Ruby. If you want it
told like it is, with some very real and usable strategy
recommendations, then you have found the right person…'
So, obviously, you don't want to miss her in action.
For tickets or more information on the event, please visit www.goodideassalon.com <