Welcome to Optimism

eilidh’s memorial ride

This piece of film is a video done by IMG of a memorial bike ride that took place recently for a girl who worked there called Eilidh Cairns. She was killed in an accident with a lorry when cycling to work through Notting Hill earlier this year.

Eilidh was very good friend of one of our account directors, Helen, who asked us to post this piece of film both as a tribute to her friend but also as a reminder to everyone who cycles into work to take care.

Hundreds of people took part in the ride from Kentish Town (where Eilidh lived) to Notting Hill (where she died) and was organised by the guys at Fixed Gear.

It was an incredibly special day as you can see from the film.

We know this isn't traditional blog fare but it is supposed to be an uplifting tribute to Eilidh rather than a sad one. Now the days are getting sunnier and more and more people are cycling; it's just a reminder to stay safe when you're out there enjoying the cycle to and from work.


Eilidh's Memorial Ride from Giles Carlin on Vimeo.

breakfast day

To celebrate the completion of our recent LURPAK commercial, HLA and THE QUARRY took a few of us from the agency out for breakfast.

When I say ‘out for breakfast’ the actual idea was we’d make our own. Sausages. We’d make our own sausages. That was after we’d butchered the pig.

Truly. Here’s Simon, the director.

Simon

Surprisingly, it wasn’t as gruesome as it sounds. (Or looks). In fact, it was very educational.

The first thing I learned was that Ben looks like a proper butcher.

Ben

Whilst Matt managed to still look like Matt.

Matt

Anyway, first things first, you do need a real butcher.

Meet Phil…

Phil

Phil told us where they get their pigs. How they live, how they’re slaughtered. And how you know who slaughtered them. He told us where the different cuts and joints are located, and how to carve them.
By the time we came to making sausages we all had a great deal of respect for both the pig and Phil. Here’s the main event, making sausages. First Phil…

Phil makes

Then us…

Us making

(I’m the idiot in the middle trying to figure out how mine broke).

Ben butchering

Told you he looked like a butcher.
Finally here are our breakfasts. Neat,eh?

Sausages

A big thank you to HLA. A big thank you to the Quarry. (Great idea Bruce).

And a big thank you to the Blackfoot Butcher in Charlotte Place.

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