After much ado and a lot of hard work from our digital team, studio and art show committee, the W+K art show is up for viewing and purchasing. All proceeds go to room to read who are awesome!
View the site now here.
The show, which is also happening physically in the offices of W+K Portland, is composed of artworks made by W+K folks all over the world.
I used to work at an agency that had a box on the creative brief for 'tone of voice'. Whatever brand the brief was for, from cheese to vans, this box would usually include the same words: confident, professional, passionate, witty, friendly, etc. I don't recall ever seeing one that said 'tone of voice: apologetic'.
But the Evening Standard has taken the unusual step of apologising to its readers in a new brand campaign. I'm not a Standard reader so I'm not sure what to make of this.
But I wonder if this might inspire other brands to run campaigns apologising to their customers. What next?
RBS: 'We apologise for losing all that money'.
Cillit Bang: 'Sorry for letting Barry into your homes'.
Ryanair: 'Bollocks! We refuse to apologise for anything.'