Tim Lindsay of TBWA on the Apprentice last night describing the concept of a box of chocolates made for sharing as a 'genuinely revolutionary idea'. About as revolutionary as, say, Cadbury's Roses.

'There are questions about some aspects of it,' he went on. Yeah, such as the fact that everyone thought the packaging made it look like a box of tampons.

Anyway, despite her less than revolutionary concept, dreadful packaging and lame, bondage-themed TV ad, Kate was robbed. She can have a job at W+K any time.

Wieden + Kennedy global chiefs Dave Luhr and Dan Wieden were with us in the London office today and joined us for a breakfast meeting to talk about what's happening in the world of W+K. Dan's message to us: "Do more good shit."

Planner David Stevens confuses Dan with the peculiarly English concept of 'the gobshite'.

Mr Wieden was prevailed upon to give a public demonstration of how to play the musical ruler.

And finally he knighted creative director Tony Davidson in a primitive and dangerous ritual.